Never crude
Intimate health
WHAT THEY'RE SAYING
A Simple
Routine With
Big Changes
A simple routine
with big changes
Premium, discrete, and science-backed products that promote optimal sexual health at any lifestage.
a new approach to sexual Wellness
a new approach to sexual Wellness
Science-Backed
Developed with clinicians, therapists, and (most importantly) women like you.
Health First
Supported as a safe and natural way to address dryness, atrophy, low libido, and so much more.
Never Crude
This is not your daughter’s sexual wellness brand.
Our lubricant is: Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly • Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly Our lubricant is: Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly • Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly
We've helped thousands of women and their partners
get part of their lives back
The exact words from founder Natalie's mom when she (unexpectedly) opened up about the physical and emotional challenges of sex and menopause.
Medical Experts & Advisors
Made in partnership with clinicians, therapists, and women who are doing extraordinary things.
Dr. Heidi Gastler
Pelvic Floor Physical Therapist
Dr. Barb DePree
Gynecologist & Menopause Care Specialist
Dr. Kelly Casperson
Urologist & Sex Educator
Julie Bottarini, MPT / CLT
Pelvic Floor Physical Therapist
Susan Feldman
Founder of In the Groove
@HEYTABU