

As Seen In
A Simple
Routine With
Big Changes
A simple routine
with big changes
Premium, discreet, and science-backed products that promote optimal sexual health at any lifestage.
a new
approach to
sexual Wellness
a new approach to
sexual Wellness
Science-Backed
Developed with clinicians, therapists, and (most importantly) women like you.
Health First
Supported as a safe and natural way to address dryness, atrophy, low libido, and so much more.
Never Crude
This is not your daughter’s sexual wellness brand.
Our lubricant is: Glycerin free   •   Paraben Free   •   Hormone Free   •   Fragrance Free   •   Hypoallergenic   •   pH Balanced   •   FDA Cleared   •   Made in the USA   •   Vegan Friendly   •   Glycerin free   •   Paraben Free   •   Hormone Free   •   Fragrance Free   •   Hypoallergenic   •   pH Balanced   •   FDA Cleared   •   Made in the USA   •   Vegan Friendly    Our lubricant is: Glycerin free   •   Paraben Free   •   Hormone Free   •   Fragrance Free   •   Hypoallergenic   •   pH Balanced   •   FDA Cleared   •   Made in the USA   •   Vegan Friendly   •   Glycerin free   •   Paraben Free   •   Hormone Free   •   Fragrance Free   •   Hypoallergenic   •   pH Balanced   •   FDA Cleared   •   Made in the USA   •   Vegan Friendly
The exact words from founder Natalie's mom when she (unexpectedly) opened up about the physical and emotional challenges of sex and menopause.
Medical Experts & Advisors
Made in partnership with clinicians, therapists, and women who are doing extraordinary things.

Dr. Heidi Gastler
Pelvic Floor Physical Therapist

Dr. Barb DePree
Gynecologist & Menopause Care Specialist

Dr. Kelly Casperson
Urologist & Sex Educator

Julie Bottarini, MPT / CLT
Pelvic Floor Physical Therapist

Susan Feldman
Founder of In the Groove


@HEYTABU