As Seen In
A Simple
Routine With
Big Changes
A simple routine
with big changes
Premium, discreet, and science-backed products that promote optimal sexual health at any lifestage.
a new
approach to
sexual Wellness
a new approach to
sexual Wellness
Science-Backed
Developed with clinicians, therapists, and (most importantly) women like you.
Health First
Supported as a safe and natural way to address dryness, atrophy, low libido, and so much more.
Never Crude
This is not your daughter’s sexual wellness brand.
Our lubricant is: Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly • Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly Our lubricant is: Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly • Glycerin free • Paraben Free • Hormone Free • Fragrance Free • Hypoallergenic • pH Balanced • FDA Cleared • Made in the USA • Vegan Friendly
The exact words from founder Natalie's mom when she (unexpectedly) opened up about the physical and emotional challenges of sex and menopause.
Medical Experts & Advisors
Made in partnership with clinicians, therapists, and women who are doing extraordinary things.
Dr. Heidi Gastler
Pelvic Floor Physical Therapist
Dr. Barb DePree
Gynecologist & Menopause Care Specialist
Dr. Kelly Casperson
Urologist & Sex Educator
Julie Bottarini, MPT / CLT
Pelvic Floor Physical Therapist
Susan Feldman
Founder of In the Groove
@HEYTABU