Meet the pillow that changes everything in bed.

loved by +100,000 couples
A woman lying on a bed with the Prim pillow tucked beneath her hips Canyon Ranch Wellness Gold List 2026

Think your sex life is good?We think it can be better.

The Prim is an intimacy pillow designed to position your body at just the right angle, so the positions you love feel easier, deeper, and a whole lot better.

Shop the Prim

Free & discreet shipping. Designed in Santa Barbara.

  • goop
  • The Drew Barrymore Show
  • AARP
  • New York Post
  • Refinery29
The Natural Prim (light gray)
A woman laying on the Prim to elevate her pelvic area
The Prim
The Prim on a bed with other throw pillows – demonstrating how natural it looks on a bed
A woman laying on the Prim
A woman lying on the Prim in black and white
Image showing the washable linen cover fabric over the polyester inner liner fabric of the Prim pillow covers.
A charcoal Prim (dark gray)
The Natural Prim (light gray)
A woman laying on the Prim to elevate her pelvic area
The Prim
The Prim on a bed with other throw pillows – demonstrating how natural it looks on a bed
A woman laying on the Prim
A woman lying on the Prim in black and white
Image showing the washable linen cover fabric over the polyester inner liner fabric of the Prim pillow covers.
A charcoal Prim (dark gray)

The Prim

$195.00
/

Patented design

Washable linen

Just the right lift

Color
View Full Details
Credit Card charges appear as TABU GROUP. Discreet Shipping is our thing. Don’t you worry.

The Prim - a pillow for partners. 

Wedge pillows are often recommended by pelvic floor physical therapists, sex educators, and GYNs alike to alleviate lower back and hip pain during partnered sex, as well as increase satisfaction by raising the pelvis. But, these pillows are clunky, firm, and often hidden in the back of a closet. 

Made with combination memory foam and a custom, washable linen – The Prim leverages a patented design to not only make the pillow more comfortable but also to look like a throw pillow that belongs on your bed.

Dimensions

18in x 16in x 8in, providing a 7in lift

The Prim can be used in many positions to make partnered sex more comfortable and enjoyable. Check out this guide we pulled together with some of our favorites.

Care instructions

Pillow case - 100% linen
Hand-wash or machine-wash
For machine washing, here are a few tips:

  • Wash with like colors on cool or warm gentle cycle
  • Do not bleach
  • Hang dry or tumble dry low
  • Iron using a warm setting or steam only
  • Do not dry clean

Inner liner - 87% polyester / 13% spandex
Hand-wash or machine-wash
For machine washing, here are a few tips:

  • Wash with like colors on a cold cycle
  • Do not bleach
  • Hang dry or tumble dry low
  • Iron using warm setting or steam only
  • Do not dry clean

Put Prim in position.

A small change in angle can make a big difference. Here are a few ways to put The Prim to work.

  1. 01 Missionary

    Line drawing of the missionary position with the Prim

    Place the Prim beneath her pelvis to create lift and change the angle of penetration. The elevation can also make external stimulation easier.

  2. 02 Cowgirl / On top

    Line drawing of the on-top position with the Prim

    Place the Prim beneath his pelvis to reduce the distance between your bodies and make movement easier on your hips and knees.

  3. 03 Doggy / From behind

    Line drawing of the from-behind position with the Prim

    Use the Prim to elevate and support her pelvis, helping you find a comfortable angle without relying as heavily on your knees, wrists, or arms.

  4. 04 Spooning

    Line drawing of the spooning position with the Prim

    Use the Prim for support and positioning when lying on your sides, making it easier to find an angle that works for both of you.

  5. 05 Oral

    Line drawing of the oral position with the Prim

    Put the Prim under her hips while she lies on her back. The elevation lifts the vulva, giving you easier access to the clitoris without having to strain your neck.

A couple having a playful pillow fight in front of a bright window

Your bed is for two
things.
Sleep. & Sex.

The Prim is the only thing on it specifically designed for sex.

7″ Lift
Elevates the pelvis to make favorite positions work better.
20° Angle
Changes the angle of the vaginal canal and makes penetration feel deeper
Soft & Supportive
Patented, dual density memory foam design
Discreet
Complete with a custom, washable, certified linen cover in multiple colorways

The experts’ pick.

The Prim is the #1 couples product recommended by many of the country’s top sexual wellness experts

  • Natassia Miller,
    Sexologist

  • Michaela d’Artois,
    Sexologist

  • Alicia Sinclair,
    Sex Educator

Shop the Prim

The peoples’
choice, too

Loved by over 100,000 couples

  • "What took so long"

    "I suggested to my girlfriend that I wanted to buy this pillow to help support our bedtime activities. Her response went like, 'we can just use a regular pillow.' So I made the executive decision to buy it anyway. All it took was about 1 minute of using the pillow and she was 100% on board! It was also nice to know that she appreciated my effort to keep things exciting."

    — Sam, 61

  • “A Hail Mary”

    "Postpartum nothing seemed to feel comfortable. I tried everything from physical therapy to various lubricants and everything in between. This was a bit of a Hail Mary purchase. And wow. Best purchase ever! This is the first time in five years since having kids sex has felt great and dare I say even better than before!"

    — Heather, 40

  • “Magically just perfect.”

    "My boyfriend called this 'life-changing' after the first 2 uses. I waffled on getting this for 2 months due to the price, but absolutely do not regret the purchase. It makes our 7" height difference melt away. My knees no longer scream at me... This pillow fixes it with no adjustments needed. It's magically just perfect."

    — Julie, 35

  • “Added some spice after 31 years together”

    "My wife and I have been together for 31 years and thought we had it all figured out, but this has made such a difference for us."

    — Bill, 64

What makes the Prim superior?

A few things made the Prim’s patented design the leading intimacy pillow. See for yourself.

The Prim PillowLegacy 1Legacy 2Your standard pillow
Designed for intimacy
7" lift
Soft & Supportive
Dual density memory foam
Washable linen cover
Looks like it belongs on your bedMore like a gymAlso no
Made with clinicians

Make it a bundle & save

Get up to $75 off when you build your routine. The Prim is often paired with....

  • The Daydream

    The Daydream

    200 Reviews

    $240.00 $215.00 Save $25.00

    • Patented Prim Pillow
    • Aureum Organic Lubricant with hyaluronic acid and aloe (100mL)
    Buy now
  • Most popular The Rising Tide

    The Rising Tide

    298 Reviews

    $335.00 $295.00 Save $40.00

    • Patented Prim Pillow
    • Aureum Organic Lubricant with hyaluronic acid and aloe (100mL)
    • Pearl Massager with customizable intensity
    Buy now
  • Best for couples The Couple’s Suite

    The Couple's Suite

    367 Reviews

    $455.00 $387.00 Save $68.00

    • Patented Prim Pillow
    • Aureum Organic Lubricant with hyaluronic acid and aloe (100mL)
    • Pearl Massager with customizable intensity
    • Nuri Wand Massager that heats to body temperature
    Buy now
  • The Repertoire

    The Repertoire

    425 Reviews

    $500.00 $425.00 Save $75.00

    • Patented Prim Pillow
    • Aureum Organic Lubricant with hyaluronic acid and aloe (100mL)
    • Pearl Massager with customizable intensity
    • Nuri Wand Massager that heats to body temperature
    • Crème de la Vie Vulva Moisturizer
    Buy now

Don’t overthink it. Your sex life deserves the upgrade.

Get the Prim today.

The Natural Prim (light gray)
A woman laying on the Prim to elevate her pelvic area
The Prim
The Prim on a bed with other throw pillows – demonstrating how natural it looks on a bed
A woman laying on the Prim
A woman lying on the Prim in black and white
Image showing the washable linen cover fabric over the polyester inner liner fabric of the Prim pillow covers.
A charcoal Prim (dark gray)
The Natural Prim (light gray)
A woman laying on the Prim to elevate her pelvic area
The Prim
The Prim on a bed with other throw pillows – demonstrating how natural it looks on a bed
A woman laying on the Prim
A woman lying on the Prim in black and white
Image showing the washable linen cover fabric over the polyester inner liner fabric of the Prim pillow covers.
A charcoal Prim (dark gray)

The Prim

$195.00
/

Patented design

Washable linen

Just the right lift

Color
View Full Details
Credit Card charges appear as TABU GROUP. Discreet Shipping is our thing. Don’t you worry.

The Prim - a pillow for partners. 

Wedge pillows are often recommended by pelvic floor physical therapists, sex educators, and GYNs alike to alleviate lower back and hip pain during partnered sex, as well as increase satisfaction by raising the pelvis. But, these pillows are clunky, firm, and often hidden in the back of a closet. 

Made with combination memory foam and a custom, washable linen – The Prim leverages a patented design to not only make the pillow more comfortable but also to look like a throw pillow that belongs on your bed.

Dimensions

18in x 16in x 8in, providing a 7in lift

The Prim can be used in many positions to make partnered sex more comfortable and enjoyable. Check out this guide we pulled together with some of our favorites.

Care instructions

Pillow case - 100% linen
Hand-wash or machine-wash
For machine washing, here are a few tips:

  • Wash with like colors on cool or warm gentle cycle
  • Do not bleach
  • Hang dry or tumble dry low
  • Iron using a warm setting or steam only
  • Do not dry clean

Inner liner - 87% polyester / 13% spandex
Hand-wash or machine-wash
For machine washing, here are a few tips:

  • Wash with like colors on a cold cycle
  • Do not bleach
  • Hang dry or tumble dry low
  • Iron using warm setting or steam only
  • Do not dry clean
A couple in bed with the Prim tucked between them